About Us

The Hullabaloo Toolbox Story


Back in 2021, Annette Rose had a bright idea to make the world a little more joyful—one squish, squeeze, and spin at a time. Hullabaloo Toolbox was born from a love for creativity, connection, and the wild magic of childhood. From glittery stress balls to curious marble mazes and fiddle-friendly gadgets, our tools are made to support all kids—those who fidget, those who feel deeply, and those who explore the world through hands-on wonder. Whether it’s focus time or play time, we’re here to help turn sensory needs into superpowers.

A World of Sensory Fun

We’re the go-to destination for quirky sensory toys, fidget tools, and imaginative resources that spark learning and joy. From classrooms to couches, from therapy rooms to kitchen tables, our ever-growing collection is crafted with care and curiosity. Our Sensory Scouts search high and low for tools that aren’t just fun—they’re functional, inclusive, and built to celebrate the unique way every child thinks, feels, and plays.

The Hullabaloo Crew


We work hand-in-hand with parents, therapists, educators, and caregivers to design playful, practical products that kids genuinely love. Whether you're supporting a neurodiverse child, managing meltdowns, or just hunting for the next fidget craze, you're in great company here. Join the Hullabaloo Crew and dive into a world where creativity reigns, problem-solving is encouraged, and every little quirk is celebrated.